Determine the Parameters Affecting the Development of Iran's Exports of Wooden Furniture Using Analytic hierarchy Process (AHP)

Document Type : Research Paper

Authors

1 MSc Student Wood and Paper Science, University of Tehran, Department of Wood and Paper Science and Technology, Karaj, Iran

2 Professor, University of Tehran Department of Wood and Paper Science and Technology, Karaj, Iran

3 Associate Professor, University of Tehran Department of Wood and Paper Science and Technology, Karaj, Iran

4 PhD, Islamic Azad University, Tehran, Iran

Abstract

Foreign trade has a significant role in economic development that some of experts know it as an
engine or fuel for economic growth and other know it as growth car oil and some consider it as
international inequalities exacerbated factors. In the classical theory of international trade, export
characteristic foreign trade. Given the limitations and barriers that exist for oil exports, the countries
are seeking to non-oil exports that one of these products are Wood and Furniture industry. And nearly
2 percent share of considering in world trade this industry, and also the history and potential of this
industry in Iran, Development of this industry and provide meaningful presence in international
markets can impact on growth GDP and was earn non-oil income for the country. The aim of this
study is determination of the effective Indexes on development of export Iran furniture industry using
Group Decision Making method. For this purpose, after preliminary investigation, preparatory
observation, and an interview with some of the furniture producers and relevant experts, effective
criteria were divided into six major groups and as well as 48 sub-criteria. Since getting expert's
opinions via questionnaire, the priority rates of obtained criteria and sub-criteria were determined by
Analytical Hierarchy Process (AHP). The results show that Raw materials & product and market &
economy criteria have the highest weighting values at the first level. In addition among 48 effective
sub-criteria, sustainable supply of raw materials, development of strategic marketing, improving
financing systems and low interest, participation in international exhibitions, quality control, durable
raw materials and capable banking system have highest priorities weighting values, respectively.
considering government policies and decisions in the fields of raw materials wooden, currency and
banking, and marketing infrastructures, Complete accompany government with the furniture industry,
to maintain the be generated and competitiveness of furniture industry Iran first step, And access to
potential export markets presence the second step, a necessary condition is considered for the presence
of this industry in world markets.

Keywords

References

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